How video production can help your organisation thrive?
Increase Online Engagement: Videos can significantly boost online interaction. Statistics show that including a video on a landing page can increase conversion rates by over 80%.
Enhance Social Media Reach: On social media platforms, video content has proven to be more engaging than other forms. For instance, tweets with video see 10 times more engagement than those without, and Facebook posts with video have an average engagement rate of 6.13%, compared to just 3.6% for posts without video.
Improve SEO Rankings: Websites with video content are 53 times more likely to rank on the first page of Google search results, enhancing visibility and organic reach.
Boost Recall and Understanding: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. This makes video an effective tool for education and training.
Drive Purchase Decisions: About 64% of consumers are more likely to buy a product online after watching a video about it, highlighting the influence of video in purchasing behavior.
Increase Email Click-Through Rates: Including video in emails can lead to a 200-300% increase in click-through rates.
Elevate Event Attendance and Engagement: Video invitations to events have shown to increase attendance rates. Additionally, event recap videos can extend the life of the event, keeping the audience engaged post-event.
Effective Training and Educational Tool: 98% of organizations are predicted to use video as part of their digital learning strategy, demonstrating the growing importance of video in education and training sectors.
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