Brands need to communicate what they do, who they are, and why people should care about the issues being shown. Therefore, most companies use brand videos to communicate their brand value and raise brand awareness among customers. Brand videos can be made in a wide range of styles. Each of them serves a unique purpose in brand communication strategy. The right video production agency can help you pick the right style of brand video. Let us see the various types of brand videos you can make with the help of the best video production company.
Brand Anthem Videos
The heart and soul of a brand’s video strategy, such brand anthem videos capture the essence, mission, and values of your brand. The top film and TV production companies in the UK can create a brand anthem video that appeals to your target audience dynamically and compellingly.
Employer Brand Videos
Employer brand videos are a dynamic and engaging tool used by many brands to showcase their values and work environment. These videos go beyond mere job descriptions, aiming to attract potential employees while highlighting what makes them a great place to work. The goal of such videos is to attract the right talent and foster a sense of pride and belonging among the existing employees. This reinforces the company’s reputation as an employer of choice. Such videos play a crucial role in the recruitment strategy.
Corporate Culture Videos
These videos showcase a company’s values, work environment, and what it is like to work there. They are excellent for employer branding and recruitment.
Interactive Videos
Intricate videos can be used to make brand videos more engaging as they offer an interactive level like decision points clickable areas, thus providing a more engaging and personalised experience for the viewer.
Behind-the-Scenes Videos
These videos offer a glimpse into the band’s world by showing the making of a product, event, or daily operations. This adds a layer of transparency and authenticity and, hence, is useful for humanising brands and creating intimacy between customers and service providers.
Social Media Brand Videos
Such videos are tailored for social platforms and are often shorter and more engaging. They are designed to be shared, thus helping brand visibility and engagement.
Animated Brand Videos
These videos use animation. They are often used to explain complex ideas in an engaging way, such as in explainer videos or to tell difficult-to-convey stories.
Brand Documentary
These videos are quite popular for creating brand awareness. They are typically longer than typical brand videos and often explore a topic more deeply or tell a story. Brand documentaries usually connect the brand with environmental, cultural, and social themes.
Customer Journey Videos
These videos play an essential role in brand marketing. They illustrate the customer’s experience with the brand. They often guide the customers and empathise with them.
Concluding
These videos play a unique role in the marketing strategy of any brand. It helps build an engaging, multi-dimensional, and relatable brand narrative and significantly increases the brand’s connection with its audience.
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