An organisation may produce a corporate or business video to disseminate information about its ethics, values, or products. Typically, they are made to:
● Assist a company's internal operations (e.g., training or onboarding films)
● Promote the brand.
● Put simply, video production for corporate clients facilitates the development of a solid rapport between a company, its clients, and its staff.
It's a tool that helps businesses communicate their culture and mission more interestingly than they would with an ordinary corporate brochure.
With over 84% of firms using videos in their marketing plan, the medium of videos is a rapidly expanding trend in the corporate sector.
You're throwing away a tonne of money if you're not one of them. This is the reason why:
● Ninety percent of respondents claim to like watching internet videos created by brands.
● Customers mostly learn about businesses they eventually decide to buy from through videos.
● Eighty-five per cent of marketers believe that using video ads to attract people's attention on the internet works well.
● It is obvious that having brand films will increase the likelihood that customers will interact with your company.
Corporate videos are just the start when it comes to drawing in customers. Next, you need to decide what kind of video you want to make.
What to do
Try these ideas to make a captivating corporate video.
Keep It Brief: Try to keep your corporate films as brief as possible unless you're filming an instructional. Microsoft research indicates that people can focus for approximately nine seconds at a time.
Videos on social networking sites like TikTok should last no more than sixty seconds.
Concentrate On A Single Message: When creating brand films, keep your focus on only one primary point at a time. Although it could be tempting to cover a lot of ground in one video, your audience won't understand what you're trying to say. Choose one main point you want your audience to remember.
Start With A Compelling Hook: A powerful theme entices viewers to watch your video, much like bait does. It could be a song, a narrative, or a catchy caption. Whatever you choose, though, it must entice viewers to watch the video.
Incorporate A Call To Action (CTA): A CTA is necessary if you want readers to take action after viewing the material, such as contacting a salesman or signing up for a free trial. It's an invitation for the audience to interact with you.
Things Not To Do
When producing branded video content, there are additional things to avoid.
Be Careful Not To Oversell: We indicated that you may use corporate videos for promotions. Consider the content as an opportunistic undercover spy quietly promoting your company.
Remember To Promote Your Video: It doesn't guarantee that you're excellent, high-quality video will become viral. Marketing is needed for that. Therefore, in order to promote the video, you must have a committed marketing budget.
Remember To Obtain Permission To Use Music: The majority of sounds and music are protected by copyright; thus, using them on some websites (like YouTube) without authorisation may result in legal issues.
A brand's identity can be developed and reinforced through videos. They can also aid in promoting goods and services, educating consumers, and raising brand awareness. According to Binumi, videos are the most engaging media type for businesses. Video content is prioritised on social media sites like Facebook, Instagram, and Twitter, which makes it a useful tool for connecting and interacting with a specific audience.
Customers may remember videos because they have a more profound emotional effect on them.
