Are you hesitant about using video marketing for your brand?
Do you want to know how brand awareness with video marketing can assist you to stand out in your competitive niche?
Stow your worries!
You’re in the right place, at the right time.
For starters, video streaming is estimated to account for 91% of global internet traffic by 2024.
Staggering, right?
That’s not it. The UK is one of the world's largest video streaming markets.
Here’s what Statista has to say: By 2025, the number of YouTube users in the UK is expected to climb to 44.38 million. It represents more than 65% of the entire UK population.
So, put on your thinking caps as we help you understand different ways your brand can use video content to leave a mark in your industry.
Proven Ways to Increase Brand Awareness with Video Marketing Strategy
Investing in video content in 2024 can help you stay ahead of the competition. It can improve your presence on different social media platforms and boost brand awareness.
Here’s the action plan you were missing out on.
It’s the right story which matters
Once people fall in love with your brand story, 55% of them are most likely to buy from you in the future.
Satisfied? Don’t be.
Let’s talk about more numbers.
About 44% will share the story, and 15% may purchase the product immediately.
A cracking good tale can have a powerful impact, making your video the crown jewel of your brand’s story.
There can be multiple stories related to your brand which you can convey to your audience.
But remember, when you start creating video content, choosing a classic narrative like the hero’s journey can make your content more relatable.
How do we know that?
Let’s say, we know a thing or two about creating branded video content.
For example, Nike’s series Margot vs Lily. The tale excellently demonstrates an engaging narrative with a simple yet effective plot about two sisters, Margot and Lily, who challenge each other's comfort zones.
Lily, a successful fitness influencer, lacks social connections, whereas Margot has many friends but lacks fitness motivation.
They make a bet: Margot tries to gain 1000 followers with a new fitness channel, and Lily aims to make at least three friends.
The smart narrative setup in Margot vs Lily sews in the message which their brand is for everyone and enhances Nike's brand appeal. Once the product reaches the milestone, it becomes a customer experience, a contributor to their lifestyle, rather than just items to purchase.
Rely on user generated video content
With the rise in digital chaos, spotting a genuine review can be challenging for customers. Even tougher than a Sunday pub quiz.
Text testimonials can fall short of conveying genuine trust. They can be easily fabricated or misrepresented.
So, whom do your customers trust? How do they confirm the authenticity?
A text from a faceless username or to see and hear the reviews directly from those who have experienced your product or service?
You guessed it right.
An actual client that’s willing to talk about their experience can leave more impact on your target audience. Video testimonials are far more authentic.
We back our statements with facts. Two out of three people say they’d be more likely to purchase after watching a testimonial video.
About 47% of people say that testimonial videos help them visualise how a product or service works.
So, connect with your previous customers who can participate in your video testimonial. You can raise the bar if you shoot them professionally.
SEO can boost your video marketing efforts
SEO can be the missing piece in increasing your brand recognition online.
It can ensure your video content reaches your target audience, who would be interested in your products or services.
Professional video marketers can amplify your video marketing efforts. From Google to YouTube videos, you can optimise your videos.
But how?
Here’s a sneak peek.
- Tag your video with relevant keywords.
- Write metadata for videos (title and description).
- Transcribe videos, so they have closed captioning (CC),
- Add keywords into your video’s script in a way which sounds natural.
- Share your video on social media platform in a way which helps it organically grow.
We recommend your video description be at least 150 words and have main keywords at the start.
Using video influencer partnerships
Creating video content with the right influencer can work wonders for increasing brand awareness.
So, finding the perfect influencer partnership is like an art. It’s all about finding the right partner who steps to your tune.
Don’t go gung ho for the large following of influencers.
Instead, scout out the ones who share the values of your brand and who can build a stronger relationship with your audience. Focus on creating the right balance between authenticity and brand messaging in your marketing content.
It’s the genuine connection, not the numbers, which counts.
You can take inspiration from one of the successful influencer campaigns, such as L'Oreal Paris' Lesson of Self Worth, which featured icons like Viola Davis, Kate Winslet, and Jane Fonda. The campaign's strong messages were in perfect harmony with L'Oreal's brand ethos.
Video ads are picking up
There’s no second thought that SEO strategies won’t deliver you great results for your video marketing.
They are still relevant in 2024.
But with the rising popularity of short form video content and lower attention span, videos have become the best content form to hook the audience.
Targeted video ad campaigns have become highly effective as they place your content directly in front of your intended audience.
Different interaction channels provide detailed metrics which offer insights into how viewers interact with your videos, which is invaluable for refining future marketing strategies.
You can rely on platforms like YouTube and Facebook, which are currently among the top channels for video marketing due to their sophisticated targeting capabilities.
Here’s an example of an animated video ad from Brilliant.org (an online learning platform), which's played before a video from Kurzgesagt, a channel known for its educational content.
The strategic placement guarantees that viewers already interested in learning are exposed to relevant educational services offered by Brilliant.org.
The chances of the viewers loving both?
Sky high.
That, my friends, is the magic of top notch targeting!
Showcase your brand's personality through video
Video is an excellent medium for conveying your brand's unique voice and personality.
Whether you choose explainer videos or company culture videos, using videos is about giving your target audience content which resonates with them on a personal level.
Create brand awareness videos which are interesting and clever as a Sunday quiz master and chock full of your unique personality.
For example, let’s look at Bombas. Their brand awareness campaign effectively displays the brand’s character by including the founders in the video.
The personal touch adds authenticity and relatability, which are powerful drivers of viewer engagement.
Break the barriers of competition
Ok, you infused your brand story in your video, and you implemented organic and inorganic strategies to increase reach.
But still, it’s not enough.
YouTube uploads 500 minutes of video every second.
And that’s just one platform. Forget about Instagram and TikTok, where short form content is breaking bars.
According to TIME, people spend less than 15 seconds on a website before deciding if it’s suitable for them.
So, how will your branded video content stand out from others?
How will you get the attention of your target audience?
Will you be able to execute an effective video marketing strategy in such high competition?
That’s where you need professionals who can help you bypass the complexities of implementing a solid video marketing strategy from start to end.
But where to find a stand-out video marketing agency?
Simply Thrilled Got You Covered
We, at Simply Thrilled, are a multi platinum award winning video production agency
Our prestigious clientele, from the BBC to Universal, speaks volumes about the trust and expertise we bring to the table. With over 53 million views online, our digital footprint is as deep as it is wide, and with 2000+ TV broadcasts to our name, our reach stretches as far as the eye can see.
Whether it’s corporate videos, which mean business, or social media videos, which get everyone talking, we craft stories in every pixel.
And our services?
From production to marketing, from the first frame to the final cut, we can help you with everything.
Get in touch with our team to know more.
