The medium of Video is an engaging type of content that people consume on a daily basis. However, creating good content takes a lot of effort. Hence, you can contact a video production company in the city of Derby that will help you throughout the process. In this post, we will see the first two stages of video production- pre-planning and pre-production, in detail.
Pre-Planning
This is the first step in any video production process for which you need to contact a video production company in Derby to agree on the strategy and goals for the project. The company may ask you some basic questions about the purpose of the video, the target audience, the budget, the top 3-5 key messages to convey, the locations or footage to be featured, and the calls to action to be included.
They will also ask if the video is part of a specific campaign or the overall strategy, where the final video will be hosted, how it will be distributed, if it requires a voice-over or interviews and if on-screen animation or messaging is required. These questions are crucial to achieving the planning and research so that you can have a successful video project.
Pre-Production
The pre-production phase includes many steps like clarifying the budget, setting the timelines for production, identifying the need for a cast, interviews or voice-overs, discussing shoot locations, etc. This is the best way to convey any specific ideas you wish to include in the final video. The pre-production phase will consist of the following steps:
● Site visit: this includes a pre-filming visit to locations to give us a clear idea of the space that will be filmed. This will allow you and the production company to consider light, reflections, access and background noises.
● Storyboard creation: this is an important process that helps to visualize how your video will be shot, thus highlighting any potential problems early on. It will help to develop the shoot plan and instructions for the videographer, director and crew, and also provide editing instructions like after-effects or specific graphics needed.
● Shoot plan: the shoot plan is usually created 2-3 days before the shooting day. It includes all the details of the day’s shoot, like the location, cast required, time the crew will arrive on the set, length of the shoot, interviewees and times, props, etc. This will ensure that the filming day runs smoothly and efficiently for all.
● Cast talent: This part considers whether your video requires a cast or actors to play out the scenes or help with storytelling if you want to include colleagues or professional actors, if the video requires a voice-over, the tone and personality of the voice-over, male or female voice preference, etc.
● Scripting: if it is a voice-over-led or explainer video, the script is the most important part as it drives the overall flow and engages the audience. You will be asked who the audience is and what key messages you want to convey to have a clear script. This will help you visualize the end product, and if you see anything missing, you can gather feedback from your team and discuss corrections prior to the shoot day.
● Crew: the appropriate crew on site for the shoot will depend on the style of the video and the size of the production. The team usually includes a director, videographers, audio technicians, assistant producers, interviewers, etc.
Conclusion
These two form the first two major stages of video production, where you will work together with the video production company to convey your requirements and discuss the important elements.
Featured Image Source: https://cdn.pixabay.com/photo/2017/08/03/18/04/video-2577667_1280.jpg
